From the rise of celebrity book clubs (Reese Witherspoon has the best one) to #BookTok, BookTube, and Bookstagram, reading is no longer looked at as something we used to dread in school. Social media has not only made reading a trendy and popular thing "it girls" do, but it has also given influencers book-based platforms and turned some authors into superstars.  The Pandemic and Rise of #BookTok Remember in March 2020 when everyone downloaded TikTok due to lockdown? A lot of people decided to pick up reading during lockdown too (which can be seen in the rise of book sales during the pandemic), so it was kind of inevitable that a book community would form on TikTok.

https://www.eviemagazine.com/post/how-tiktok-helped-make-reading-cool-again

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