New research has shown that boosting the 'warm glow' feeling that people experience after giving blood significantly increases repeat blood donations, which are essential for the effective running of any health service. The research, led by the University of Nottingham shows that the positive feelings that people experience from helping others, help sustain long-term helping that is beneficial to wider society. The ideas uncovered in this research could also be applied to improve the take-up of vaccinations.

https://www.miragenews.com/warm-glow-of-giving-increases-repeat-blood-1084688/

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