Three years ago, as part of the public health messaging in response to the COVID-19 pandemic, the World Health Organization launched the " Wear A Mask " campaign on social media. However, despite their benefits to public health, mask-wearing quickly became a highly politicized and divisive issue across the globe. But the campaign gained impressive traction after World Health Organization Director-General Tedros Adhanom Ghebreyesus issued the following tweet on X, the social media platform known at the time as Twitter, on August 21, 2020, thanking BTS, a South Korean K-pop group, for supporting the mask-wearing public health practice as part of the release of their new single, "Dynamite": "Thank you, #BTS for the uplifting #BTS_Dynamite and for reminding the #BTSARMY and the rest of us to #WearAMask and take care of our health and well-being during this #COVID19 pandemic.

https://www.miragenews.com/k-pop-fans-propel-covid-19-public-health-1098296/

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