For Filipinos, Jollibee is more than just a food chain. It is a paragon of Philippine flavor. Ogling at the different combinations of value meals, we crave over its menu items as if they were homecooked. Should we order a burger or fried chicken? With a cup of steamed rice or spaghetti? Or better yet: And? Navigating the different permutations of jolly delights is a worthwhile task for even the most skilled number cruncher. The tongue wets and the belly grumbles as our mind zeroes in on a single item tucked somewhere between Y1s and C3s.

https://opinion.inquirer.net/166115/jollibee-as-culture-shaper

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