DoubleVerify, the software platform for digital media measurement, data and analytics, has released its 2023 Global Insights Report. As per DoubleVerify, the report has been prepared after analysing trends from nearly 5.5 trillion media transactions across over 1,000 customers in nearly 100 countries. The report highlights key digital media quality trends, and demonstrates the need for always-on verification across channels to create the foundation for impactful performance. "Based on our research, in order to drive consistent performance, it is essential that advertisers engage verification across all campaigns and environments," said Collette Spagnolo, Vice-President of Marketing Analytics at DoubleVerify.

https://bestmediainfo.com/2023/05/ctv-impressions-increasing-369-yoy-in-india-as-compared-to-62-globally-doubleverify-report

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