As a county cradled by steep mountains and limited by poor transportation, Chengkou in southwest China's Chongqing Municipality had its revival in its fortune after finding a niche in cured meat. Zhao Xiaochun, 81, was a cured-meat industry pioneer because he has been promoting local products to the outside world for four decades. "Finding that many outsiders love the taste of our homemade cured meat, I traveled for three days, carrying 2.5 tons of cured meat to the market in Chongqing's Wanzhou District in the 1980s.

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