Josiah Varghese, a 22-year-old barista in Chicago, has built up a following of 1.4 million on TikTok, in part by sharing off-menu Starbucks creations. One video , pinned to the top of his TikTok feed, shows him making a chai using a method of tea infusion different from the Starbucks standard – the post has 15.4 million views. 'Lizzo commented on it – she wanted to come to my Starbucks,' says Varghese. The video also functions as largely positive, wide-reaching publicity for Starbucks – yet Varghese isn't paid a dime more than his regular salary.

https://www.bbc.com/worklife/article/20230329-the-employees-posting-about-their-workday-experiences

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