What drives us to develop new ideas rather than settling for standard methods and processes? What triggers the desire to innovate at the risk of sacrificing time, energy, and reputation for a resounding failure? Creativity is based on complex mechanisms that we are only beginning to understand and in which motivation plays a central role. But pursuing a goal is not enough to explain why we favor some ideas over others and whether that choice benefits the success of our actions. "Creativity can be defined as the ability to produce original and relevant ideas in a given context, to solve a problem or improve a situation.

https://www.miragenews.com/taste-influences-creativity-study-finds-1065203/

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