Apple Inc.'s iPhone 14 series. [Photo by Lee Chung-woo] South Korea's Samsung Electronics Co. is expected to compete with Apple Inc. in the premium smartphone segment once the U.S. tech giant launches its latest iPhone 15 on September 12.On Wednesday, Apple unveiled an invitation, titled, 'Dream. Achieve' and said it will hold a special event on September 12, local time. The company did not specify the purpose of the event but observers note that it will launch new products, including iPhone 15 given that the company usually announces new products during this time of the season.

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