Michael M. Santiago/Getty Images (NEW YORK) -- Repairing the damage to writer E. Jean Carroll's reputation caused by then-President Donald Trump's Oct. 12, 2022, social media post that allegedly defamed her could cost up to $2.7 million, a marketing expert testified Thursday in Carroll's defamation and battery case against the former president. Carroll, who brought the lawsuit in November, alleges that Trump defamed her in his Truth Social post by calling her allegations "a Hoax and a lie" and saying "This woman is not my type!" when he denied her claim that Trump raped her in a Bergdorf Goodman dressing room in the 1990s.

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