KCON Saudi Arabia 2023 (CJ ENM) KCON, the world's largest Korean culture and music celebration, attracted 23,000 people in Saudi Arabia on Friday and Saturday, according to organizer CJ ENM on Sunday.Around 3.5 million more from around 171 countries enjoyed a live stream of the concert.Under the theme 'Be A KCONer,' KCON offered diverse Korean cultural content such as talk shows with K-pop artists and K-pop performances.Many Korean brands from the food and beverage, cosmetic and lifestyle sectors opened up booths to promote their products.

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