Barbie-themed merchandise is displayed at a mall in Glendale, California, U.S. July 17, 2023. REUTERS/Lisa Richwine/File Photo Shoppers are snapping up Barbie hoop earrings, perfume, jumpsuits, and dresses as retailers seek to cash in on Friday's Barbie film release, reigniting the craze for the plastic doll and her hot pink, sequin-adorned universe. With many consumers spending less amid a cost of living squeeze, retailers are jumping at the opportunity to persuade shoppers to buy more expensive items and boost their revenues.

https://business.inquirer.net/411458/global-retailers-cash-in-on-barbie-movie-craze

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