Ginebra coach Tim Cone with his coaching staff including guard LA Tenorio. –PBA IMAGES Coach Tim Cone made it no secret who his Barangay Ginebra Kings are playing for from here on. 'It can be kind of corny to say that we're doing this for LA. Of course, we're doing this for LA,' Cone said after a 121-112 victory over San Miguel Beer at the start Friday of their best-of-five semifinal series in the PBA Governors' Cup at Ynares Center in Antipolo, referring to LA Tenorio, his skipper stricken with colon cancer.

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