Chinese tourists are shopping at the Shilla Duty Free Shop in Jeju Island on Friday. (Yonhap) South Korean pharmaceutical firms and fashion brands are hoping that the Chinese government's recent decision to allow large groups to travel to Korea would bring a medical tourism boom and K-pop-inspired fashion windfall.China's Ministry of Culture and Tourism said Thursday restrictions regarding group travel to Korea would be lifted for the first time since 2016, following its decision to abandon its 'zero COVID' policy in January.

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