I’ve just published the 19th edition of my annual survey, the Anholt Nation Brands Index® (NBI), which since 2005 has been measuring the ‘brand images’ of countries. Each year we interview around 40,000 people in 20 nations to track their perceptions of 50 other countries. A number of governments subscribe to the NBI and use...

https://nypost.com/2024/11/02/opinion/how-the-next-president-can-fix-brand-america/

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