Stationery, lighter and disposable consumer goods manufacturer BIC has brought rapper Snoop Dogg together with American businesswoman Martha Stewart to promote its new BIC EZ Reach lighter. The first spot, titled "Pass It," was created by Doner CX, and will run across TV, music streamers, social ...

https://www.adweek.com/brand-marketing/snoop-dogg-and-martha-stewart-promote-bic-lighter-in-new-partnership/

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