As the world finally starts to return to normal, so does upfronts week. Following last year's upheaval, the annual May event for marketers has returned in virtual form as the biggest media companies make their pitches ahead of upfront negotiations. But last year's unprecedented marketplace has ...

https://www.adweek.com/convergent-tv/buyers-share-their-top-priorities-in-a-permanently-changed-upfronts-season/

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