Japanese beer products are displayed at a supermarket in downtown Seoul. [YONHAP] Sales of Japanese beer have surged to the forefront of Korea's imported beer market, with January to August import levels exceeding three times the volume seen in the same period last year — signaling a potential end to the nationwide Japan boycott movement that had impacted various Japanese products, including beer. The revival of Japanese beer market share can be attributed to the improved relations between Korea and Japan under the current Yoon Suk Yeol administration, coupled with increased travel to Japan following Covid-19 transitioning into an endemic.

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