The image of Korean celebrity Son Suk-ku is seen behind Kelly. [Courtesy of Hite Jinro] Despite the much-anticipated debut of its latest beer, Kelly, South Korea's major liquor producer, Hite Jinro Co., finds itself ensnared in a consistent downward spiral of stock prices this year. The root cause lies in the company's diminishing profitability, a consequence of amplified marketing outlays and the escalating expenses tied to raw materials.As of Monday, the company's stock price maintained a semblance of stability at 19,550 won ($14.

https://n.news.naver.com/mnews/article/009/0005178908?sid=104

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