A consumer shift towards cultural activities is boosting licensing opportunities in Hong Kong, with the city continuing to develop as a hub for intellectual property (IP)-related businesses. The 11th Asian Licensing Conference (ALC), organised by the Hong Kong Trade Development Council (HKTDC), ran successfully from 27 to 29 July. The three-day online event featured 22 thematic sessions where 34 industry experts from different sectors addressed participants. Five satellite conferences were held in parallel with the online Asian Licensing Conference More than 25,000 viewers from 42 countries and regions joined the discussions alongside physical participation at five satellite conferences in four cities in Mainland China – Chongqing, Dalian, Hangzhou and Shenzhen – as well as Jakarta in Indonesia.

https://hkmb.hktdc.com/en/7xqCvydH/market-spotlight/Exploring-growing-licensing-opportunities

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