Foreigners look at Korean cosmetic products at an Olive Young store in Seoul. [YONHAP] Conversations about amounts of light and dark shades for a foundation or concealer aren't new. After an American cosmetic brand released a foundation in 50 different shades in 2019, discourse about inclusivity in the makeup industry has been circulating on social media, with consumers pointing out that most brands launch foundation products in only 10 or fewer shades. According to the International Trade Administration last year, Korea is one of the top 10 beauty markets in the world.

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