For leading property developer, SM Development Corporation (SMDC), the motto ‘Home of the Good Guys' is an ethos that reflects its core values and principles. So when SMDC made a search for its new brand ambassador, the embodiment of 'Good Guy' values was a crucial criterion, and Hallyu sensation Lee Min Ho was the perfect pick. A philanthropist who set up a donation platform to champion the causes closest to his heart In 2014, Lee Min Ho founded PROMIZ, a donation platform centered on his core advocacies – children, animals, and the environment.

https://business.inquirer.net/390404/5-reasons-why-lee-min-ho-is-a-certified-good-guy

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