During last week's Social Media Week New York, Katie Puris, global managing director of TikTok, walked us through her self-created guidebook for her team at TikTok. A simple idea that is deceptively revolutionary, her guidebook was developed as a response to her thinking that "we don't spend enough ...

https://www.adweek.com/social-marketing/tiktoks-katie-puris-talks-about-the-power-of-a-purpose-driven-guidebook/

#Adweek