ILLUSTRATION BY RUTH MACAPAGAL In my career as a global expert in management and strategy and as the group chair of the Tom Oliver Group, I see one major mistake that companies keep repeating that is responsible for countless corporate failures. This mistake is to develop products, services and solutions based on something other than customer needs. Most people think of external customers only when they think of customer needs. But customer service starts already within an organization. My team and I have witnessed many software developments and internal projects that did not consider what the various departments needed.

https://business.inquirer.net/415659/warning-here-is-what-every-business-needs-to-know-about-product-and-service-development

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