Gary de Ocampo is president of Kantar Philippines and managing director of its insights division. He is retiring today to explore other ventures, including entrepreneurship, after almost three decades in market research. In this interview, he reflects on his experience as a research practitioner, starting as a statistician to being a junior research executive and rising from the ranks to become CEO of a major research group. Q: Looking back on your career, what are some of the most significant changes or developments have you seen in the field of market research? When I started in this industry, survey data collection mostly used pen and paper.

https://business.inquirer.net/393862/reflections-of-a-market-researcher

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