Advertising Ad Craft Marketing Television OTT Digital Print Radio In-depth ITC's Fantastik XL has launched a new campaign which brings out the extra chocolatey-ness and XL size of the chocobar in a fun, quirky manner. Having an XL bar in the chocolates category at Rs 5, Rs 10 and Rs 20 price points, the objective was to highlight this size by tapping into a common behaviour. The campaign draws on the age-old behaviour that men like to show off and boast while trying to impress a girl. But no matter the size, Candyman Fantastik XL makes everything else seem small.

https://bestmediainfo.com/2022/11/itcs-candyman-fantastik-chocobar-xls-campaign-puts-things-in-perspective-by-asking-xl-hai-kya

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