Businesses understand the idea of a unique selling proposition: the one thing that makes your business better than the competition. The efforts of whole marketing and sales teams are built around this knowledge and companies struggle if they don't have one.USPs change over time as rivals adapt and customer needs evolve. They can also be challenged by external forces. The drive to net-zero as part of our attempts to ameliorate the climate crisis is one; the impact of the pandemic another.In response we have built on our USP.

https://www.thetimes.co.uk/article/decide-how-you-want-to-make-an-impact-and-then-do-it-dq9cwjss8

#thetimes