Key takeaways A new study finds that consumers often misremember if a product is labeled "scientifically studied" or "scientifically proven" — despite the significant difference in meaning between the two phrases. UCLA psychologists conducted an experiment with one group of college students and another group of older adults to determine whether they would accurately recall which claim was made in an advertisement for a dietary supplement. Only 26% of subjects correctly remembered which phrase was used, and the percentage who recalled the information accurately was roughly the same among both groups.

https://www.miragenews.com/consumers-overvalue-scientifically-studied-1052765/

#miragenews