With more affordable vehicles taking a larger slice of the market pie in recent years, especially since the pandemic began, one would think that Filipinos are tight on cash and trading down in terms of buying 'durables' like cars. But that's not what the local unit of BMW has been experiencing of late as its target market seems to have more and more disposable income, so much so that many ace actually moving upmarket. As such, SMC Asia Car Distributors Corp.—the official importer of BMW in the country—recently unveiled a trio of high performance vehicles for its discerning clients.

https://business.inquirer.net/413514/biz-buzz-bmw-moves-further-upmarket

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