It's been around for over a decade, but fundraising platform GoFundMe hasn't really focused on building up a personality for the brand behind the world's largest crowdfunding platform--that is, until now. And it's using its first brand campaign to challenge stereotypes surrounding New Yorkers and ...

https://www.adweek.com/brand-marketing/gofundme-celebrates-nycs-generosity-and-establishes-its-brand-as-the-currency-of-kindness/

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