Reddit announced today it has rebranded its creative strategy team as KarmaLab, expanding the group's purview as an "in-house creative strategy agency for advertisers" and making more of a concerted play for more cautious marketer budgets. The team will transition from an "RFP-based service" to a "...

https://www.adweek.com/media/a-lot-more-consultative-reddit-rebrands-its-creative-strategy-team-as-karmalab/

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